STORIES
Real clinics, real quarters. No vanity metrics.
Each story is a single quarter from a single clinic. We name what we did, what worked, what did not, and what we changed for the next quarter. AHPRA constraints mean we are careful with patient outcomes — we focus on operational results.
CASE STUDIES
Three quarters, one swipe.
GOLD – Q3 2025
Aesthetic Group – Sydney
Lapsed reactivation + paid acquisition
CHALLENGE
Owner-led clinic not able to fill a full week of bookings, despite a heavy and successful social presence.
WHAT WE DID
Overhauled the way google and AI understood the clinic and the website. Built SEO technical foundations, and increased scrutiny on keywords.
OUTCOME
Bookings grew significantly in as little as 4 weeks. Clinic able to hire an additional staff member to fulfil patient demand.
WHAT WE WOULD CHANGE
Honest one: We found that paid search didn’t perform for this client with their limited availability and boutique offering. Learnt lessons and tried again.
SILVER – Q1 2026
Single-practitioner clinic – Sydney
SEO foundations + organic social kick-starter
CHALLENGE
Brand-new clinic from a standing start. Add a website, an approach, configure booking system, and brochures and ENERGY.
WHAT WE DID
Followed the clinics voice to build a fully compliant website, crafted in clinic materials, social media templates and more.
OUTCOME
Within 3 weeks of launch, getting website clicks for terms like “botox near me” and “lip filler sydney” and CTR of over 10%.
WHAT WE WOULD CHANGE
We are pretty proud of this one. It takes time for google to recognise websites – starting to rank in three weeks in a busy suburb is phenomenal!
BRONZE – Q4 2025
Multi-location group – national
Paid Search Toolkit support for in-house team
CHALLENGE
Strong clinic with a capable in-house marketing person, but search wasn’t their strength. Confident on social and content, less so on Google Ads. The clinic didn’t want to outsource and lose control, or pay done-for-you fees for work they could run themselves.
WHAT WE DID
Paid Search toolkit (campaign structure, keyword map, compliant ad copy frameworks, landing page template), Website Audit toolkit, Tracking + Analytics toolkit, Google Business Profile toolkit. Each with a deck so their marketer could execute confidently.
OUTCOME
Their marketer launched and ran search in-house using our frameworks. +60% new enquiries in the quarter, average $30 cost per enquiry, with the clinic keeping full control and skipping management fees. The capability now lives in the building, not with an agency.
WHAT WE WOULD CHANGE
Nothing – very happy to empower this clinic with the result they were looking for!
HOW WE PICK NUMBERS
Operational metrics, never patient claims.
AHPRA guidelines limit how we talk about patient outcomes. We focus on operational metrics: bookings volume, search visibility, indexed pages, cost-per-acquisition, return-rate. We never claim treatment results in a story.
WANT TO BE THE NEXT ONE?
Tell us about your clinic.
Each Growth Box engagement starts with the same 30-minute diagnostic call. We map your situation against what we know works.