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TACTICS – I WANT MORE PATIENTS

Bring new patients

to your clinic.

Without burning the budget. Acquisition done well — paid search, paid social, in-clinic events, and content that work together. AHPRA-aware from the brief.

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Bring new patients to your clinic.

HOW WE DO IT

How we drive patients into your clinic.

Three places new patients come from: Google (when they search for treatments), social (where they get primed to consider you), and your existing audience (the highest-converting source you already have). We work all three.

Swipe between channels

CHANNEL 01

Through search

Patients google concerns & treatments. If you are not there, you are not there. Two paths: organic and paid.

See website tactics ->

CHANNEL 02

Through social

Instagram and Meta scrollers are not actively shopping for a clinic — yet. The right paid + organic cadence primes them to consider you when the moment comes.

CHANNEL 03

Through your audience

Patient evenings, cross-sell, lapsed reactivation. Often the highest ROI tactic — these people already trust you. Don’t pay for new ones before working this list.

DIAGNOSTIC NOTE

On the call, one of the first things we will check is how your website is performing.

Every paid dollar driving traffic to a leaky site is wasted. If the site is the bigger leverage, we will tell you.

WHAT IS IN THE BOX

We’ll work with you to determine the tactic right for your clinic

Pick the right blend with us on the diagnostic. Each tactic runs at one of five levels — from a DIY toolkit you execute to fully managed by us. Same thinking, different intensity.

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Organic social — kick-starter

A starter pack you can run yourself. 50+ post ideas, caption templates, and ready-to-use Canva designs.

Toolkit Customised Built Measured test
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Organic social — Build & Manage

We run your social for you. Two posts a week, written and designed in your brand. Monthly check-in to see what is working.

Toolkit Customised Built Measured Managed
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YouTube — Shorts + Channel

Short clips for discovery, longer videos that explain treatments. The longer ones also show up when patients google your treatments.

Toolkit Customised Built Measured Managed
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Patient evenings

An evening event in your clinic — invite your list, run a theme (lips, skin, contouring), book treatments on the night.

Toolkit Customised Built Measured Managed
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Local visibility — map packs

Make sure you show up when someone googles “clinic near me”. Google, Apple, Bing maps and the directories that matter, kept up to date.

Toolkit Customised Built Measured Managed
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Print + campaign cards

Designed flyers, waiting-room posters, treatment menus, and social templates. Useful for walk-ins and your local area.

Toolkit Customised Built Measured Managed
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Paid search

Google ads for the treatments people are already searching for. The ad goes to a landing page built for that exact search.

Toolkit Customised Built Measured Managed
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Paid social — Meta, Insta, TikTok

Ads on Meta, Instagram, and TikTok. Mix of static posts, Reels, and natural-feeling video. Different audiences need different formats.

Toolkit Customised Built Measured Managed
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Cross-channel campaigns

One big push when something matters — a new treatment, an opening, an anniversary. We line up paid ads, social, and an in-clinic moment so they work together.

Toolkit Customised Built Measured Managed

WHY OUR APPROACH IS DIFFERENT

Three things you will not get from a typical agency.

AHPRA from the brief.

Compliance is baked into the planning stage, not bolted on at review. We will not write copy that breaches the rules — even if it would convert better.

Integrated, not siloed.

Your paid search, paid social, and in-clinic tactics share creative and audience insights. One quarterly story across channels — not a patchwork.

Built around your clinic.

We design around what you can actually deliver — your treatment focus, your capacity, your team. Not our templates.

HOW WE WORK THIS INTENT

From first conversation to first new patient.

  1. 01

    DAY 0

    Diagnostic call

    We learn your clinic, spend, gaps.

  2. 02

    DAY 1–2

    Recommendation

    Tactics, tier, outcomes — within 48 hours.

  3. 03

    DAY 3–7

    Sign + kickoff

    Order form, payment, kickoff. 12-week schedule locked.

  4. 04

    WEEK 1–12 WK 1–12

    Quarter ships

    Paid, organic, and in-clinic tactics deploy.

WANT TO TALK IT THROUGH?

Book a 30-min diagnostic.

No pitch. We listen, ask, and tell you whether more-patients tactics are the right place to start for your clinic.

Book a 30-min diagnostic →